Is Sales Enablement Really Worth the Investment?

63% of B2B purchase processes stall before the finish line–but it isn’t due to a lack of effort from sales teams, but rather a fundamental shift in how buyers make decisions. They’re bombarded with information, demanding personalized solutions and clear value propositions. 

Sales enablement has emerged as a potential answer to this challenge, promising to equip sellers with the tools and knowledge they need to succeed. But does it live up to the hype?