The High Cost of Dirty Data: Improve Your CRM Data Hygiene.

Have you ever opened your CRM and felt like you were looking into a digital junk drawer? You know there is value buried in there somewhere, but finding it feels like an exhausting chore. If you are a leader in sales or marketing, you have likely felt the sting of a “rotting” lead—that perfect prospect who slipped through the cracks because their phone number was missing or their record was a duplicate.