Who do you pay attention to?

Do you respond or react to the feedback that’s coming in? Do you seek it out or wait for it to arrive?

Does vivid online feedback from anonymous trolls carry more weight than honest but more subtle feedback from actual customers?

Pick your feedback, pick your future.

Which sort of feedback changes your behavior or attitude?

  • Delivered with enthusiasm or a scowl
  • In private or in public
  • In writing or verbally…

The goal might not be to find a way to only get positive applause, because your project may very well benefit from thoughtful feedback.

The useful path is to figure out which sort of feedback suits you in what stage of the project. “It’s not for you,” and “I don’t want to show it to you right now,” are valid approaches to our creative process.