What Are Sales Playbooks, and How Do I Set Them Up?

If your top-performing salesperson were to leave your company tomorrow, would your entire sales process walk out the door with them? Would you lose the invisible map that guides you to your biggest deals? Is your sales strategy repeatable?

This isn’t a hypothetical question—it’s a direct challenge to the scalability of your business. If you find yourself struggling to consistently generate revenue and onboard new reps, you likely have a process problem, not a personnel problem. The solution? A Sales Playbook.