What is Account-Based Marketing (ABM) and How Does It Work?

Tired of marketing to everyone and converting no one? Traditional B2B marketing often feels like shouting into a crowded room, hoping someone will hear your message. But what if you could have a one-on-one conversation with your ideal customer? That’s the power of account-based marketing (ABM). 

Instead of casting a wide net, ABM focuses your efforts on high-value accounts, tailoring your message to resonate with their specific needs and challenges.