​​What is Brand Loyalty and How Do I Improve It?

Have you ever wondered why you keep going back to the same coffee shop or always pick one specific brand of shoes over another, even when competitors offer lower prices? In today’s crowded and commoditized market, where consumers have endless choices, the ultimate goal is building a business that thrives on more than just getting that first sale. This enduring connection is a powerful, often subconscious force known as brand loyalty.