Why Would I Create a Non-Target Buyer Persona in HubSpot?

We all know the power of defining our ideal customers, right? For years, the mantra in marketing and sales has been to meticulously craft buyer personas—semi-fictional representations of our perfect clients. We detail their demographics, psychographics, pain points, and aspirations to tailor our messaging and optimize our efforts. But what about the ones who simply aren’t a fit? The individuals or companies that, despite initial appearances, will never truly become valuable customers?