Business development can be daunting. Do you buy email addresses or pay for leads or meetings (=OMG)? Are your cold emails ending up in Spam? Are Microsoft or Google blocking you? You can’t apply AI, let alone automate your outreach, because you don’t have clean contact data. Do you still “follow up” with your prospects, or are you “checking in” with contacts ghosting you?
If your strategies are more “meh” than “wow,” fear not. You’re in “good” company. Many businesses are clinging to outdated practices like they’re vintage treasures. Let’s unravel these common blunders and discover how to sidestep them with style.
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