This week in FMTC’s Affiliate Roundup: A new code of conduct aims to standardize affiliate tracking practices. Instagram now lets creators add affiliate links to Reels. OpenAI has launched a self-serve ads manager.
• A new affiliate software code of conduct aims to standardize rules and close loopholes around browser extensions and tracking, following recent industry controversies.
• Instagram now lets creators add affiliate links directly in Reels, turning short-form video into a more seamless, in-app shopping channel.
• Stack is joining AppDirect, bringing its affiliate and partner network into a unified B2B distribution platform as consolidation accelerates in partner-led growth.
• A recent PMA webinar explored how fintech programs are navigating growth under strict compliance and long sales cycles, turning regulation into a competitive edge.
• OpenAI has quietly launched a self-serve ads manager, giving brands direct control over campaign targeting and performance as it builds out its ad platform.
• Publishers are facing a surge in AI bot and scraper activity, with a growing third-party scraping economy reselling content without permission, making it harder to track, block, or monetize usage.
• Meta is projected to surpass Google in digital ad revenue for the first time, marking a major shift as AI-driven social ads outpace search growth.
The post Affiliate Roundup: Affiliate Standards Push Forward, Instagram Adds Links To Reels, OpenAI Launches Ads Manager, & More appeared first on FMTC.
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