If a machine makes a painting that no one ever sees, it might be well-crafted or match some objective form of beauty, but it’s not art.

Art changes the creator and the viewer. Art requires participation. Art is a verb.

Decoration is important. Beauty matters. But decoration and beauty are insufficient to create art. Music, images, tastes and words become art when a transformation happens.

“What is the change you seek to make?” The answer to that question can inform our work.

No change, no art.