Author: Michael Ambrosio

On poison and high voltage wires, the label clearly informs us that this can kill us, right away. For obvious reasons, these are important labels, and generally quite effective. On cigarettes, it’s clear that if you smoke long...

At some point, anything we buy feels like a bargain. Something needs to be worth more than it costs or we wouldn’t buy it. So, what makes what you offer a bargain? Is it that you’ve lowered the price, or have you increased the...

The Method: Everyone who disagrees with you is right to do so–based on who they are and what they see Attention is priceless and trust is worth even more Marketing is the generous act of helping someone solve a problem Don’t...