Can music influence what we buy? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian...
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Author: Michael Ambrosio
Significant digits
Even though it’s possible to design an oral thermometer that measures body temperature to a hundredth of a degree, there’s no reason to do so. In fact, 98.6 is overkill. 98 is enough information. More digits don’t give us more...
Read MoreAffiliate Roundup: Adtraction Acquires Affiliate Future, PayPal Honey Integrates With ChatGPT, Gap Launches Micro-Influencer Program, & More
This week in FMTC’s Affiliate Roundup: Adtraction expands its UK presence with the acquisition of Affiliate Future. PayPal’s Honey is integrating with ChatGPT to surface deals directly in AI shopping chats. Gap Inc. launched a...
Read MoreStriving for Inefficiency
Written by Brook Schaaf My old sales coach would often say, “There’s no such thing as an efficient human relationship.” I often think of this phrase in the context of affiliate marketing, our giant, tech-enabled web of...
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Can a Marketing Agency Handle Both Content Creation & Lead Generation?
In the dynamic world of digital marketing, a fundamental question often arises for businesses: Can...
Read More![HubSpot’s 2025 State of Newsletters Report [data from 400+ newsletter pros]](https://firstonlineprofits.com/wp-content/uploads/2025/10/58c8c1bb-6a8c-44a9-8d37-7800956eccc6-alith-resize-100x90.png)
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