Brand optimization: What it is and why your AI visibility depends on it
Consistency is key to achieving any goal. Want to learn to play the piano? Practice consistently....
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Author: Michael Ambrosio
AI content optimization: How to get found in Google and AI search in 2026
I’ve spent most of the last 10 years writing, managing, and improving content to reach...
Read MoreRedundancy and resilience
If it’s important, don’t ask the team to try harder. Instead, create the conditions for ordinary effort to produce redundant outputs that reduce crises. If quality is a problem, look at the system, not the...
Read MoreLong odds and unseen differences
“The odds of winning the lottery are the same whether you buy a ticket or not.” This seems nonsensical at first. Obviously, there are lottery winners. Therefore, the odds aren’t the same. Except we’re not mathematicians doing a...
Read MoreSystems and the default to yes
Joseph Brandlin is a scofflaw. After months of fighting to get the city council to put a stop sign on the corner of the dangerous intersection near his home, he simply did it himself. A first-rate, professional job that cost...
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