AI-driven search is changing how B2B buyers find and evaluate solutions. If your brand doesn’t appear when someone asks ChatGPT, Perplexity, or Google AI Overviews for recommendations, you’re missing critical visibility at the top of the funnel. Generative Engine Optimization (GEO) has emerged as the discipline focused on making your content discoverable by these answer engines—and the right HubSpot partner can make all the difference in executing a winning strategy.
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